Currently, Canon Canada is airing commercials promoting 2 of the different digital cameras that the company produces. As part of this campaign the company is using Avril Lavigne as a spokesperson.
The campaign began with a launch in October where fans won a chance to meet Avril. It continues until the end of December with a contest where you can win a camera. The television ads feature Lavinge prominently and air on various channels.
I have to say that I just don't get it. Avril typically appeals to a much younger audience than myself and the cameras that are being featured are $230 and $700 respectively. This is certainly not going to be in the budget for the average teenager. I am curious to see how this campaign will play out and if it will be effective for the company. I just don't see any obvious connection between the spokesperson and the product.
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